Advertising

TURN YOUR BRAND UP TO ELEVEN AT THE LAS VEGAS GUITAR TRADE SHOW

The Las Vegas Guitar Show is the ultimate gathering for guitar enthusiasts, music lovers, and collectors. By advertising at this event, you can directly connect with a passionate and engaged audience who are specifically interested in guitars and music.

Increase Brand Visibility

Maximize your brand exposure to a captivated audience of music enthusiasts through our event’s extensive marketing channels.

Generate Leads and Sales

Leverage the opportunity for direct engagement with a captive audience of potential customers to generate leads and drive sales.

Strengthen & Build Brand Loyalty

Connect with customers and build brand loyalty. Invite and encourage attendees to form a connection with your brand.

Promote New Products or Services

Take advantage of the event’s high foot traffic and media coverage to introduce and promote new products or services to a captive audience.

EVENT HIGHLIGHTS

Exclusive Showcase of Rare and Vintage Guitars

The event features an exclusive showcase of rare and vintage guitars, a major attraction for collectors and enthusiasts. This provides a perfect platform to promote products that appeal to this niche but dedicated market.

Live Performances by Renowned Artists

Live performances by well-known artists will draw in large crowds of music lovers and fans, offering an excellent opportunity to capture attention and create memorable brand impressions.

Direct Sales and Networking

Engage directly with your target audience through sales and networking opportunities. The show provides a venue to build relationships with industry professionals and like-minded enthusiasts.

Seminars and Workshops

The show hosts seminars and workshops on guitar maintenance, history, and performance, attracting attendees who are eager to learn and engage. This educational content offers additional touchpoints for advertisers to connect with the audience.

High Foot Traffic and Media Coverage

With high foot traffic and extensive media coverage, your brand will gain significant exposure. Whether you’re promoting new products or services, the Las Vegas Guitar Show offers a unique opportunity to get noticed.

Ready to Amplify Your Brand?

Advertising at the Las Vegas Guitar Show is a strategic move for any brand looking to tap into the vibrant community of guitar enthusiasts and music lovers. With exclusive showcases, live performances, direct sales opportunities, educational seminars, and extensive media coverage, this event offers unparalleled opportunities to increase brand visibility, generate leads, and build meaningful relationships. Don’t miss out on the chance to be part of this premier event.

For more questions or additional  information and to book your advertising space, contact us at lasvegasguitartradeshow@gmail.com

Need help designing your print program ad or digital banner?  Graphic design services available at exclusive LVGTS rates from our partners at Vegas Visual Design!  For design quotes email genie@vegasvisualdesign.com or call 702-722-4598

 

Audience Profile

Target Group By Interest

Guitar Enthusiasts

Individuals who have a deep appreciation for guitars, whether as hobbyists or serious collectors. They are eager to explore the vast array of guitars on display and appreciate the nuances of different makes and models.

Professional Musicians

Artists and performers who make their living through music. These attendees are keen to connect with manufacturers, discover new gear, and participate in workshops to refine their craft and stay updated with the latest industry trends.

Music Aficionados

Fans of live music who may not necessarily play the guitar but have a strong interest in the culture and history of music. They attend to enjoy live performances, meet their favorite musicians, and immerse themselves in the vibrant atmosphere of the event.

Industry Professionals

Individuals who work within the music industry, such as producers, sound engineers, music educators, and retail professionals. They come to network, attend seminars, and gain insights into the latest advancements in guitar technology and craftsmanship to stay competitive in their field.

Aspiring Artists

Young and upcoming musicians who are eager to learn, grow, and possibly make their first significant industry connections. They benefit greatly from the educational workshops and the chance to interact directly with established professionals.

In essence, the Las Vegas Guitar Trade Show will serve as a melting pot for everyone with a passion for guitars and music, offering something unique and valuable to each attendee.

Audience Profile

Audience Profile for Las Vegas Guitar Trade Show

Demographic Characteristics
Age: Primarily adults, with a significant portion (53%) under 40 years old
Gender: Fairly balanced, with approximately 54% male and 46% female attendees
Education: About 72% have a college degree
Income: 87% have a household income of $100,000 or more.

Professional Background
Employment: 92% are employed.
Industry: Primarily music industry professionals, guitar enthusiasts/collectors, and musicians, engineering, real estate, finance, and civil servants.
Roles: Likely to include retailers, manufacturers, distributors, and individual musicians.

Attendee Behavior
First-time attendees: Over 50% are likely to be first-timers to the trade show.
Travel willingness: 56% of visitors are willing to travel over 400 miles to attend.
Extended stays: 58% of convention attendees extend their stay for leisure purposes
Interests and Motivations.
Product focus: Guitars and other stringed instruments, guitar accessories, and related music equipment.
Networking: Opportunity to connect with industry professionals and peers.
Education: Interest in learning about new products, techniques, and industry trends.
Entertainment: 51% of Las Vegas visitors attend shows during their stay.

Geographic Origin
Domestic: 52% from the Western United States, with 27% from Southern California.
International: Approximately 9% of attendees from international origins.

Purchasing Power and Intent
Business growth: 72% of exhibitors attend trade shows to gain new leads.
Competitive awareness: 54% attend because their competitors are present.

Event Expectations
Satisfaction: 94% of Las Vegas visitors are very satisfied with their visit.
Return likelihood: 97% are extremely or very likely to return to Las Vegas.

Audience Profile

Audience profile by Age Groups

Teens (13-19)

Teens are often aspiring artists just beginning their musical journey. They are enthusiastic about learning, eager to discover new music, and open to experimenting with different guitar styles and techniques. The event offers them a chance to participate in beginner-friendly workshops and meet their musical idols.

Young Adults (20-35)

This group includes both novice and experienced musicians who are actively pursuing their musical ambitions. They are likely to be highly engaged with the latest industry trends, seeking advanced workshops, networking opportunities, and cutting-edge gear to elevate their craft.

Adults (36-55)

Many in this age bracket are seasoned enthusiasts, professional musicians, or industry professionals with a wealth of experience. They attend the event to stay updated on new advancements, connect with other professionals, and hone their skills through specialized seminars.

Seniors (56+)

Older attendees often have a cultivated appreciation for the history and craftsmanship of guitars. They may be collectors, retired musicians, or avid hobbyists who enjoy the nostalgic aspects of the event. This group values opportunities to engage in discussions about vintage models and the evolution of guitar design.

By targeting these diverse age, interest and demographic groups, the Las Vegas Guitar Trade Show ensures an inclusive and enriching experience for every attendee, fostering a community where music and passion resonate across generations.

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